Sunday, January 18, 2015

LEXUS THE BRAND SUCCESS

LEXUS is the luxury brand of TOYOTA.It has started in 1983.The engineers from Toyota started a project in the name of "FLAG SHIP1" as a result of this "Lexus LS400 born.Its main market is in America.This brand is from Japan, in America they see big market for this luxury brand.Before this entry Lexus Benzand BMW was the main brands.But Lexus beated this brands.And they have to fight    with the other Japan brands Nissan and Honda.Toyota made a different team for their luxury brand and well trained proffessionals and workers.This all aimed the richest people from America.          The first car in Lexus brand was LS400, it has 32valved new V8 engine.its power 250bhp and 350Nm torque.More than this all it has no jerking.In this model the the automatic tilt-telescopic stearing are used this all made Lexus as the favourite brand in America.Its hard body made them strong and soundless.This LS400 is first introduced in 1989 January in ditroit autoshow.In this same year Lexus started to sell the new car through 81 outlets.And also Lexus soon introduce the ES250,its design was like Toyota Camry.In 1991 Lexus launched new sports coupe name as SC400.Including this one lexus launched their three models in market.In the same year they launched a new model as the new generation of ES250, it is ES300.This model was the most selled cars in 90s in America.

                 In this ES300 has the mucforcen strutt independent suspension on the front and back respectively.It has a front wheel drive with 185bhp,V-6 engine.By this Lexus started the middle luxury cars.
In 1996 Lexus introduced their luxury SUV LX450, it was like Toyota land cruiser.In this time Americans had more intrest in SUV.Next they launched a crossover RX300, it performs as a SUV,station vagon and a sedaan.This model brake the sale recored  of their own model ES300.
            Lexus IS  model introduced in 2000.This model is a sports sedan.After this they introduced SC430,it is a convertible sports coupe and GX470 as a luxury crossover.Then they reached twenty lakes of sale in America.In the very next year they introduced the hybrid model, it was perfomed with a petrol engine and a electric motor.It was RX400 hybrid SUV.It was the leading to the new generation.
             After this Lexus introduced more hybrid models in America.GS450 was a Eco friendly hybrid sedan with much comfert and perfomence.Lexus F class combitated with the Benz AMG and BMW M class.
             In 2009 Lexus LFA launched, with 4-8 liter V-10 engine, 550bhp power.It takes 3.6 second to reach 0-60,its max speed 320km.Very soon Toyota made their own platform in America.They dont have any compramase in their quality.They made their seats with high quality materials.They introduce photo chromic lighting technology to avoid the reflection of light from the riyerviewmirror.Highqulity stereo system.
              Lexuss cars has a soundless cabin, for this they used the hard iron and sound preventing glass in their cars.The refusers technology used in the top of the cars is very useful to the ac to cool.It has a climate control system with infrared to count the body temperature of the traveler.
It has all the security features like reverse camera,turning headlights as the direction,sonar system which giving the  announcement about the block with the sound.
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